The organic nature of the structural elements coupled with the the soft colours, materials and lights made it a dreamy affair. The layout was designed such that the viewers move in a certain path thus engaging them in the jewels one at a time, without the distraction of the others. The VM decor with delicate flower branches and birds in dynamic flying postures along with a background sound of birds chirping added drama to the space keeping the viewers captivated in their experience of viewing jewels nestled in the modern interpretation of nature.
MY ROLE
Conceptualized the exhibtion, designed the layout, selected materials, detailed to display fixtures as well as the VM touchpoints. First hand involvement in material sourcing, prototyping, production detailing, vendor co-ordination, dispatches, on-site installation in Paris, dismantling and storage for reuse.
Conceptualized the exhibtion, designed the layout, selected materials, detailed to display fixtures as well as the VM touchpoints. First hand involvement in material sourcing, prototyping, production detailing, vendor co-ordination, dispatches, on-site installation in Paris, dismantling and storage for reuse.
