Part One:
Props for 5 key collections: Meta, Bubble, Whirlwind, Phoenix & Tear
It is contemporary, non-traditional and expressive, just like the jewels of the brand
Props Concept: To bring alive the symbolism into the display strategy.
Growing this idea into a 3 dimensional language, we translate the icons into usable props for displaying jewellery. The compositions inside the counters reflect the collection logic and emotions using these props. The jewel styling makes a connection with the digital renditions of the product shots and social media, making an instant connection with the
viewer. We simplified form library and the jewel display strategy.
viewer. We simplified form library and the jewel display strategy.
Process of translating graphic icons into 3D forms into jewel display props,
via a rigorous exercise of exploring, prototyping, testing, composing & repeating until we arrive at the final result.
Part Two:
Launch Window Display for 3 key collections - Meta, Bubble & Phoenix
All VM elements crafted from discarded plastic objects such as pen refills, acrylic leftover negatives, pet bottles & such.
VM elements were developed in a studio in Mumbai "The Concept Co." led by Anil Kumbhar & Vihang Parab
Both projects were conceptualised with the Unsaid team members Shailja Singh & Anahita D'Souza
The project can be viewed live at le Printemps in Paris
